GLOBAL ONLINE ADVERTISING CAMPAIGN LEADS TO A SIGNIFICANT NUMBER OF HIRES ACROSS CHINA AND HONG

SELECTION CAMPAIGN FOR CHINA AND HONG KONG

A Big 4 client for whom we had conducted numerous searches was seeking to grow their business across China at an unprecedented rate. Due to the aggressive development of the BRIC economies the global firm invested heavily into the region, seeking to capitalise on their growing market share. Having met with the firm, it was identified that they were seeking to hire such large volumes of qualified Senior Professionals that their existing hiring strategy needed to be developed to target individuals across the globe.

Whilst our client had attempted an advertised campaign in traditional print media, this had not delivered the required quantity of candidates. As such, Integral developed a global online selection offering that would target relevant individuals across more than 20 different developed and emerging markets using both web based advertising portals and social media.

Over a period of 4 months, Integral was approached by a large number of qualified candidates from across the globe, all of whom were assessed and profiled for our client. From these initial applications, over 80 suitable and relevant qualified professionals were put forward to the business in China across all service lines. This allowed the firm to secure the growth that they were seeking whilst maintaining the highest levels of quality within their practices.

The Integral Difference: We are able to provide both global and local solutions to clients which use innovative techniques to ensure the required results are always achieved. We work in Partnership with our clients to ensure their growth strategies are realised.